What is Geo-blocking?
Geo-blocking is the term used to describe restriction of access to internet content based on a customer’s geographical location.
The Geo-blocking Regulation (EU) 2018/302 (the “Regulation”) will ban geo-blocking and “geo-discrimination” – offering different terms and conditions to customers from different Member States who are prepared to pick up the goods or access the services from a trader’s location. It will do this by introducing an obligation to treat EU customers in the same manner as local customers when they are in the same situation, regardless of their nationality, place of residence or place of establishment.
We take a look at the Geo-blocking Regulation and what it means for you.